The craze for SUVs has been growing with every passing year. This is the reason why most manufacturers have shifted their focus from other body styles to SUVs. With the large pool of SUVs available in the market, it is easy to get lost in the crowd. However, there is one SUV which has beaten not just the competition but every other SUV in the Indian market; and it is none other than the Tata Punch SUV. How has it beaten everyone else? Let’s find out.
Tata Punch SUV Sales
The Tata Punch has achieved a great feat in the Indian automotive scene by becoming India’s fastest-selling SUV. Tata has managed to roll out 6 lakh units of the Punch in less than 4 years. If we look back at the Punch’s growth trajectory, the sub-compact SUV, which was launched in October of 2021 had reached 1 lakh sales milestone within just ten months of its launch.
The Punch reached the 2 lakh, 3 lakh, 4 lakh and 5 lakh sales milestone in May 2023, December 2023, July 2024, January 2025 and July 2025 respectively. If you notice closely, Tata Punch took just six months to jump from the 5 lakh sales milestone to the 6 lakh sales milestone. Also, the Punch was India’s highest selling car in CY2024, registering a total sales of over 2 lakh units.
Tata Punch SUV – One For All
The Punch has played a major role in shifting the focus of first time buyers from hatchbacks to SUVs. Tata claims nearly 70% of its Punch owners (ICE) are first-time buyers. Another interesting thing to note is that nearly 25% of Punch EV owners are women. The Punch has made access to the SUV class reachable for the general public and this is a key reason why most buyers pick it as their first car or their first SUV.
Moreover, 5-star safety rating for both ICE and EV models has made it a natural choice for buyers looking for a safe family car. Being available in multiple powertrain options, the Tata Punch SUV ticks multiple boxes for a variety of buyers.
